Builds body and volume—with kaolin clay and acacia gum—for hair that looks more abundant.
Aveda's own pure-fume™ aroma with jasmine, certified organic peppermint, palmarosa, ylang ylang and other pure flower and plant essences.
Usage:
Massage into wet hair. Rinse. Follow with pure abundance™ volumizing conditioner.
TIPS
For the most abundant volume:
• Shampoo and condition with pure abundance™. Don't skip the conditioner because you think it weighs hair down; our lightweight kaolin clay formula is a crucial step to volume.
• Style with volumizing tonic™ or phomollient™ styling foam. Always start with a small amount; flip head upside down and work through hair, roots to ends. Once dry, set with pure abundance™ volumizing hair spray.
• Use a ceramic round brush when blow-drying. Once 80% dry, mist with pure abundance™ volumizing hair spray, then finish drying.
• For lift at the roots, tease hair, holding away from the scalp and backcombing with a fine-tooth comb. Mist pure abundance™ volumizing hair spray, then backcomb section again.
Aveda Pure Abundance Volumizing Shampoo - 8.5 fl oz
Aqueous (Water\Aqua\Eau) Extracts\Extraits Aqueux:Althaea Officinalis (Marshmallow), Calendula Officinalis Flower Extract, Aloe Barbadensis Leaf Juice , Sodium Coco-Sulfate , Disodium Laureth Sulfosuccinate , Decyl Glucoside , Babassuamidopropyl Betaine , Sodium Chloride , Hydrolyzed Wheat Protein , Hydrolyzed Wheat Starch , Acacia Senegal Gum , Glycerin , Honey\Mel\Miel , Cocamidopropyl PG-Dimonium Chloride Phosphate , Polysorbate 20 , Fragrance (Parfum) , Limonene , Geraniol , Linalool , Citronellol , Eugenol , Benzyl Benzoate , Maltodextrin , Magnesium Sulfate , Sodium Gluconate , Potassium Sorbate , Polysorbate 80 , Magnesium Nitrate , Sodium Sulfate , Methylchloroisothiazolinone , Methylisothiazolinone , Bixa Orellana Seed Extract , Annatto (CI 75120) <ILN40854>
Please be aware that ingredient lists may change or vary from time to time. Please refer to the ingredient list on the product package you receive for the most up to date list of ingredients.